A website built for a bidder who has never registered for a car auction before
A public auto auction website has to explain the process to someone who has only ever bought a car from a dealership lot, which means the registration steps, deposit terms and sale-day format need their own plain-language page, not a single paragraph on the homepage.
Built for public auto auction houses, not a generic auction template
If your house runs public auto auction houses, the site is built around the terms, timelines and registration rules specific to that format, rather than a listing template built for a different sale type entirely.
Four problems specific to public auto auction houses
First-time bidders arrive with no idea what a buy fee, floor price or arbitration window means, and leave rather than call to ask.
The registration form asks for a deposit without explaining what happens to it if the bidder does not win a vehicle.
There is no page distinguishing an as-is public sale from a dealer-only wholesale lane, so bidders show up expecting the wrong thing.
Vehicle photos and condition notes are inconsistent from listing to listing, making it hard to compare two cars in the same sale.
The pages built for public auto auction houses
- 1Home
- 2This week's run list
- 3How public bidding works
- 4Registration and deposit
- 5Buy fee and terms
- 6Sale-day schedule and location
- 7Vehicle condition reports
- 8Contact
Bidder registration and deposit form
Walks a first-time bidder through the deposit amount, refund terms and ID requirements before they show up, routed into your CRM.
Every tier fits public auto auction houses
- Run ListThe website, fully managed, live in 7 days
- Condition ReportEverything, plus the AI Engine, live in 10 days
- Full ConsignmentEverything, plus the Content Engine, live in 15 days
Questions from public auto auction houses
Can the site explain what happens to a deposit if a bidder does not win a vehicle?
Yes, the registration page states your deposit and refund terms in plain language, and we build that language from the policy you provide rather than a generic template.
Can we run both public and dealer-only lanes from one site?
Yes, lane pages can be tagged by access type so a public sale and a wholesale lane sit on the same site without reading as the same offer.
Do you write the condition notes for each vehicle?
No, we build the condition report layout; your team or inspector supplies the actual notes, since that judgment has to come from someone who has looked at the vehicle.
Can bidders see photos before sale day?
Yes, vehicle photos publish with the run list as soon as your team uploads them, typically ahead of preview hours.
See it built for public auctions
A live walk-through, on your screen, of the site you would get.
Book a demoAlso built for: Dealer-only, Salvage, Classic & collector