A website that gates the run list to licensed dealers without hiding what you sell
A dealer-only auction website has to prove credibility to a licensed dealer browsing lanes before their license is even verified, which means the public-facing pages need to show real run list depth while the registration flow does the actual gatekeeping.
Built for dealer-only auction houses, not a generic auction template
If your house runs dealer-only auction houses, the site is built around the terms, timelines and registration rules specific to that format, rather than a listing template built for a different sale type entirely.
Four problems specific to dealer-only auction houses
The current site either hides the run list entirely behind a login, so a new dealer has no reason to register, or shows it with no gate at all, drawing public inquiries the sale was never built for.
There is no page that states dealer license and resale certificate requirements plainly, so registration questions arrive by phone instead of through the form.
Run list pages look identical week to week, giving a dealer no reason to check back between sales.
There is no record of past sales to show a consignor considering a new auction house.
The pages built for dealer-only auction houses
- 1Home
- 2This week's run list
- 3Dealer registration and credential check
- 4How dealer-only access works
- 5Lane and sale-day schedule
- 6Consignor information
- 7Past sales archive
- 8Contact
Dealer credential form
Collects dealer license number, resale certificate and floor plan lender details, routed into your CRM so your team confirms access before the dealer arrives.
Every tier fits dealer-only auction houses
- Run ListThe website, fully managed, live in 7 days
- Condition ReportEverything, plus the AI Engine, live in 10 days
- Full ConsignmentEverything, plus the Content Engine, live in 15 days
Questions from dealer-only auction houses
Can the run list be visible without exposing full dealer-only access?
Yes, a summary view showing make, model, year and run number can be public while full condition report and bidding access stay gated behind a confirmed dealer registration.
Do you verify dealer licenses?
No, we build the form that collects license and resale certificate details and routes them to your team; the verification and approval decision stays with you.
Can different lanes have different access rules?
Yes, a lane page can note wholesale-only, dealer-and-broker or open-registration rules independently, so a multi-format sale day does not read as one blanket policy.
Can consignors see a record of past results?
Yes, closed sales move into a past sales archive rather than disappearing, giving a prospective consignor a record to review before committing vehicles to your lanes.
See it built for dealer-only
A live walk-through, on your screen, of the site you would get.
Book a demoAlso built for: Public auctions, Salvage, Classic & collector